Bready or Not
Show Package Reel
This is a show that I fabricated based on the baking shows that I love to watch. Using the same segments of the Great British Bake-Off and the high energy of American baking shows, I made a show package reel and identity for a new hypothetical baking competition.
Year
Client
Client
2022
Independent Work
Independent Work
Services
Motion Graphics
Brand Identity
Motion Graphics
Brand Identity
Stills
![](https://freight.cargo.site/t/original/i/76bf96673998fbc928d85c5cb1f57e882e043d3396a60c4a45635c5931676a12/final_stills7.png)
![](https://freight.cargo.site/t/original/i/f01f1f3f8dea39c729257095a67b6fd1ee0e0c48da3ae2b29e6b9a781cf908d3/final_stills8.png)
![](https://freight.cargo.site/t/original/i/cad26ac418bca4eabe505d5074aabdb116d32b2b0223d265058bcf1b664c5caf/final_stills9.png)
![](https://freight.cargo.site/t/original/i/f34b5cf3a1eb677abc3bc337eb21c5fe3c6dc4e055c14a393b83971fbc96a6ee/final_stills10.png)
![](https://freight.cargo.site/t/original/i/55bffb2f5b6644071592498e0d56803f6ac2c86de3a4eca85c06873d8c0d9678/final_stills11.png)
![](https://freight.cargo.site/t/original/i/d5356b7c9e4d412496d205148c684c98636fb5e87249ec2123aadb769fe5aadf/final_stills12.png)
![](https://freight.cargo.site/t/original/i/f8cc9b22a5222b029d2cb21b384da5699a922fbabb43126e24bb8a506b4d2bea/final_stills13.png)
![](https://freight.cargo.site/t/original/i/1e35ef36e1e71f49d010baf3c822870b2e69a4dd2856ce147fc59da349543331/final_stills14.png)
![](https://freight.cargo.site/t/original/i/677ea453dfee2825e1b3a716e29e58f032cc8f371de25d0f11bca02e2a7f0433/final_stills15.png)
Concept/Inspiration
The initial colors were influenced by the direct correlation to bread and coziness. However, I shifted to a more punchy, dynamic color system to push the fun animation style of the final design.
![](https://freight.cargo.site/t/original/i/6a60f13bb6c87a400f8456497893d1151934797e0e9843467a328a8e2dfe44ae/colorPalette-02.png)
![](https://freight.cargo.site/t/original/i/ef4338c381358635b9196ceb3d1560150b3b02bf2014eb7d46c425257c452555/final_stills2.png)
![](https://freight.cargo.site/t/original/i/664522b89582f080e81af50434e145a809f8ddf6d4edaf5d9fcde4783cbab328/final_stills17.png)
![](https://freight.cargo.site/t/original/i/6c426ebf7e9314ed8b2ebd122dbbc88300c9bded088abeb10c669bbad319a377/final_stills5.png)
![](https://freight.cargo.site/t/original/i/cd18c672156238ac5b4d3858f57553df9e647c06b430ca8cc3b0a75fa8399032/final_stills5-copy.png)
Application
Mockup of the uniform used for the show
![](https://freight.cargo.site/t/original/i/9b93a07556591dec01d5b7d5e0f13f550ce25784871b8d76fdb6161230128701/apron4.png)