AHA Bike Team


Collaborative Pop-Up Mockup


A collaborative pop-up event designed for the American Heart Association to promote daily exercise (walking/biking) and regular blood pressure checkups.
Year
Client
2023
American Heart Association
Services
Brand Identity
3D Modeling
Exhibition Design
Project Management
Creative Direction
Experience Design
Installation

Concept/Inspiration
We designed a moving billboard that would be ridden along the Gano bike path, located in Providence, RI, during Heart Week. At the end of the trail, the container would open up and allow visitors to participate in checking their blood pressure and read about heart healthy habits.

Catchphrase:


PUMP YOUR TIRES, CHECK YOUR HEART ︎


Credits
Designs shown above and model by Ashley Kim
Sticker designs by Catleya Qian and Matthew Cuschieri
Logo design by Matthew Cuschieri
Concept designed in a collaborative effort