AHA Bike Team
Collaborative Pop-Up Mockup
A collaborative pop-up event designed for the American Heart Association to promote daily exercise (walking/biking) and regular blood pressure checkups.
Year
Client
Client
2023
American Heart Association
American Heart Association
Services
Brand Identity
3D Modeling
Exhibition Design
Project Management
Creative Direction
Experience Design
Installation
Brand Identity
3D Modeling
Exhibition Design
Project Management
Creative Direction
Experience Design
Installation
Concept/Inspiration
We designed a moving billboard that would be ridden along the Gano bike path, located in Providence, RI, during Heart Week. At the end of the trail, the container would open up and allow visitors to participate in checking their blood pressure and read about heart healthy habits.
Catchphrase:
PUMP YOUR TIRES, CHECK YOUR HEART ︎
Credits
Catleya Qian and Matthew Cuschieri